Meet our Designer

The incredible creator behind all our Veni Infantino for Ronald Joyce collections, Veni Infantino has fashion running through her veins. Born in Italy, raised in the UK and a London College of Fashion graduate, she credits the genes from her Italian grandmother for her artistic flare and eye for the most avant-garde trends, which she incorporates in her beautiful designs.

With a busy calendar and travelling around Europe, Veni kindly cleared her schedule to sit with us and answer some of our burning questions…

What’s the first thing you do every morning?

Due to working with so many different countries across varying time zones like the Far East and New York, as soon as I wake up I check and reply to various emails – even while I’m in bed – before having my much needed coffee.

Why did you decide to become a designer?

When I was at secondary school a teacher spotted my talent and applied for me to go to the London College of Fashion and University of Arts. There I flourished and fell in love with designing and was lucky enough to secure a job straight away.

 

'If you find a job you love you never have to do a days’ work in your life'

 

What inspires your collections?

Travelling. When I travel I see such a variety of interesting colours, colour schemes and an array of shapes. When I attend designer days I get to see real brides and how their figures differ. It inspires me to think outside the box when I listen to what they want and I ask myself how I can make it work not only for that specific bride but others as well.

Did you always know you wanted to work in fashion?

Yes I did. Always. Ever since I was a child. All I did when I was about 8 or 9 was sew clothes with my grandmother.

Where is your favourite holiday destination?

I love Rome and New York. I really look forward to those places when I have to go.

What about your interests outside of work?

I always say to my kids if you find a job you love you never have to do a days’ work in your life. I’ve been very fortunate in my life that I have found that so to be honest, the one thing I love other than my job is spending time with my family.

What’s most important when it comes to designing a new collection?

Probably doing as much research as possible. Making sure I understand my market and who I am designing for. That for me is the key and once I understand that... I can go into my sketching mode and literally sketch for days.

Who are your favourite designers outside of Bridal?

Ellie Saab is probably my favourite designer. Zuhair Murad is also up there.

 

To get a glimpse into the day to day life of a designer, follow Veni on Instagram.